Communications Academy I

If you're a school or district leader or part of the communications team, this course will give you the tools and strategies to communicate with greater purpose, consistency, and impact.

$1,000

Our team doesn’t just teach critical communication practices; we live them. Every strategy, tool, and insight we share is grounded in firsthand experience, giving you practical skills that work in your schools, with your stakeholders, and in your unique leadership role.

Five Sections

Empower yourself and your team with the strategies and tools to respond to crises with confidence.

Section 1: Basics of School Communication

Explore the fundamentals of effective school communication, including key best practices, common pitfalls, core messaging concepts, and the tools and technology that will support learning and collaboration throughout the course.

Section 2: Communications Planning

Build a foundational communications plan by exploring four key questions around setting goals, identifying stakeholders, crafting messages, and selecting the right tools—establishing a framework that will guide all future sessions.

Section 3: Working with the Media

Build a foundational communications plan by exploring four key questions around setting goals, identifying stakeholders, crafting messages, and selecting the right tools—establishing a framework that will guide all future sessions.

Section 4: Social Media

Explore how schools and districts can use social media to boost engagement while examining key opportunities, challenges, and tools for effective platform management.

Section 7: Marketing and Branding

An introduction to marketing communications, exploring how districts nationwide are leveraging communications and stakeholder engagement as marketing opportunities, along with key tools and tactics.

Section 5: Crisis Communication

Drawing on our experience with hundreds of districts, this session will cover how to assess communication needs, deliver critical information swiftly, and manage sensitive crises effectively.

Section 8: Internal Communication

Strategies to assess and improve internal communication among all school and district staff to support organizational success.

Section 6: Video Best Practices

Learn how to create and use effective videos to promote schools, with practical tips and lessons from the Donovan Group’s extensive video experience.

Section 9: Special Topics in School Communications

Special topics in school and district communication, including superintendent transitions (both incoming and outgoing), school and district websites, and navigating political turbulence.

Our Courses

We are excited to add more online learning opportunities soon. Please be sure to check back!
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Testimonials

What our learners say

My interactions with the Donovan Group have been exceptional and this service has been incredibly helpful in times of crisis.

While I cannot say that I will look forward to our next engagement during a crisis, it does bring me peace to know that this service is available to the school districts in Delaware.

Ben Wells, Capital School District, Delaware

Thank you for the quick response. We haven't gotten any pushback from the email or social media post. It seems our plan for handling the situation was “just the right amount” of information.

Thank you for this critical service. This is such a comfort to me and I’m sure other directors. 

Sarai Pierce, Sequatchie County Schools,Tennessee